Alphadi, the “Magician of the Desert”

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Seidnaly Sidhamed, better known as Alphadi, is a Nigerian fashion designer. While in Geneva, he came to the Auberge de Savièse to taste our Swiss specialities and kindly accepted to pose for a souvenir photo with Santiago, our boss.

Alphadi, nigerian stylist

Alphadi is known for having created the International Festival of African Fashion (FIMA) which took place for the first time in 1998 in Tinguit, in the Nigerian desert, which earned the fashion designer the nickname “Magician of the desert”. More recently, Alphadi was appointed UNESCO Artist for Peace in 2016.

To learn more about Alphadi’s work, here is a video of an interview on France 24 (July 2018).

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